Full e-commerce relaunch in 6 weeks
The online store ran on legacy Bitrix — it didn't sell and couldn't be managed. We moved the brand to a new platform without touching the back office and had growth coming in from the first weeks.
Situation
Stefanel's online store ran on Bitrix with heavy custom modifications: bloated, unstable, expensive to maintain. Integrations kept breaking, content was updated by hand, conversion sat below market.
In the client's own words: “We have an online store that doesn't sell and can't be managed.”
The task
Move to a manageable platform in the shortest possible time. Leave the back office untouched (1C, warehouse, logistics). Launch a channel that actually sells.
How we worked
Diagnostics
Audited the current state: tech, content, integrations. Verdict: patching Bitrix would cost more than migrating. Recommendation: Yandex KIT — a managed platform with ready-made integrations.
Rebuild + Launch
Program lead + general contractor. Workstreams: storefront, content, integrations (1C, warehouse, payments, delivery), launch, team training. The back office stayed untouched — the entire migration happened on the frontend and integration side.
Partial Run
Post-launch: tech support, team onboarding, content and catalog, IT improvements, traffic launch. Conversion and sales growth registered within the first weeks.
Results
Domains under management
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